In case you have been living under a rock for recent years, you won’t know that fast fashion in short, is those clothing businesses who replicate current trends and fashion designs, mass-producing them cheaply and in a much lower quality. I’m sure a few names probably come to mind. These clothes often don’t last long and end up diminishing designers’ hard work. But how do we combat this? By supporting and buying from ethical and sustainable brands who work hard to respect the environment and fashion community.
If you’re looking to take a step back from online shops that sell fast fashion, and want to take a more sustainable approach to the way you buy, then the below sites are perfect for you.
Loved Garms Clothing
Designed and made in the seaside town of Bournemouth, UK, Loved Garms offers clothes and accessories for adults and children. All made by the person behind the label, Hannah, each item embodies slow fashion while being sustainable, using a zero-waste mindset.
The Handmade Clothing Company
Makers of “luxurious, stylish childrenswear and womenswear,” you can rest knowing all items are handmade in their English studio using high quality fabrics, with as little waste as possible.
Terry Macey
Selling timeless womenswear for over 30 years, Terry Macey is a family business using ethically sourced and natural fabrics from their studio in Somerset, UK.
Mølby The Label
Bringing you handmade to order garments for any occasion, this online shop aims to reduce fabric waste and carbon emissions. An independent, British brand, Mølby The Label pieces are made in studio by a small team creating clothes that can be worn again and again.
Olivia Rose The Label
Founded in 2017 by Olivia Rose Havelock, it is an independent, slow-fashion brand made in Edinburgh, UK. Olivia Rose The Label creates dreamy and romantic clothing and all items are handmade-to-order.
This means no stock items so there is little waste and each item is custom made to fit perfectly.
Worme
Launched in 2018, Worme is inspired by summers in Cadaques, Catalonia and the artistic legacy of the town. With a name inspired by silkworm, sisters Hannah and Melissa Collett have expanded to a ready-to-wear collection.
Birdsong
Co-founders Sophie and Susanna created Birdsong after working with marginalised women on the frontlines of UK women’s organisations.
It serves as an ethical, sustainable fashion brand and social enterprise. Based in London, Uk, everything is designed in house, working with makers, and partners to source fabric.
Mary Benson
Earth-friendly fashion and homeware, Mary Benson brings handmade-to-order clothing, accessories and more.
You can find our Editor’s top picks of each site here.
